Why It’s Hard to Identify Your Ideal Client (and 5 Steps to Solve It)

Diverse group of business owners

As a small business owner, you’ve probably heard the phrase “know your target market” countless times. It’s practically business advice 101, and for good reason. Knowing who your ideal clients are can define everything you do, from your marketing strategies to how you design your services or products. But here’s the catch—identifying that perfect client…

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