Why It’s Hard to Identify Your Ideal Client (and 5 Steps to Solve It)
As a small business owner, you’ve probably heard the phrase “know your target market” countless times. It’s practically business advice 101, and for good reason. Knowing who your ideal clients are can define everything you do, from your marketing strategies to how you design your services or products. But here’s the catch-identifying that perfect client…
Easily Attract More Customers with Google Business Profile Optimization
Are You Missing Out on Reviews and Referrals Without a Google Business Profile? Wanna know what drives me crazy? Quite often, I’m trying to write something nice about a business and I can’t find a place to write a review. The best places for reviews are Yelp and Google Business Profiles. Yet, thousands of local,…
Make Small Business Goal-setting Easier and Less Daunting
Or, how to set goals for small business without losing your mind! It’s early January 2025, and we’re off to the races with small business goal-setting, planning, and New Year’s resolutions. Sheesh! Is your head spinning, yet? For many of us-especially those with ADHD-this can feel incredibly overwhelming. If that’s you, you’re not alone. The…