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It’s The Message, Not The Media, That Matters

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Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

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If At First You Don’t Succeed…

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If at first you don’t succeed, try, try again.  Isn’t that what your mom and dad told you? I could probably retire if I had a $1 for every time I heard that growing up.  It came with an eyeroll from the kids and a smug look from my dad, the main culprit of quotes. […]

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Offline Marketing Still Gets Customers

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    Shortest way to customers?  Face to face marketing.  Read how: Shockingly,  the solution for finding new customers quickly these days ISN’T social media.   Customers for local businesses are staring them in the face…literally.  The people who’ll become your client are usually standing across from you at a networking event, are sitting next […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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7 Insider Timing Tips To Get Your Email Marketing Read

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  Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and inlcuding this fantastic info graphic on figuring out the timing of email delivery. Here are 7 takeaways from the article: 1) Find an email delivery resource that let’s […]

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5 Hot Marketing Trends To Incorporate Into Your Small Business for 2012

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Curated (Borrowed) YouTube Video Channel On Your Website Video is highly prized by the Google Algorithm (the secret formula that helps people find your website.) BUT…you don’t have to create your own videos to be visible. Create your own YouTube channel and hunt for how-to videos created by others, and related to your business, to […]

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Think First or Do First? Local Marketing Strategy

Strategy and Implementation – A Tasty Combination Should you think first or do first? Which came first? Strategy or implementation? Let me define strategy. Webster’s dictionary says:  2 a : a careful plan or method : a clever stratagem b :the art of devising or employing plans or stratagems toward a goal Oh, criminey. Now, […]

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Get It Together – Generate Cost-Effective Sales Leads By Integrating Your Marketing Efforts

Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts Definition of Integrated Marketing Communications from Wikipedia: 1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and […]

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Yellow Pages – So Not Over!

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Yellow  Pages – So Not Over!     Search Engine Land website recently  published an eye-opening article and confession from one of it’s bloggers who’s plotting the Yellow Pages’ imminent demise.  After a household emergency, he changed his mind, acknowledging there were times when a Yellow Pages ad made sense.  And, in fact, shares some […]

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Rule Number 3 – Target, Target, Target

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Rule Number 3- Target, Target, Target       If you’re a small business, you’re maybe wondering what the heck does a multi-billion dollar company have to do with me.  Yes, they have mega-budgets.  But, they are challenged with appealing to millions of people.  No small task.  You only have to find a few to […]

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