Think First or Do First? Local Marketing Strategy

Small business lead generation, Small Business Marketing

Strategy and Implementation – A Tasty Combination
Should you think first or do first?

Which came first? Strategy or implementation?

Let me define strategy. Webster’s dictionary says:

 2 a : a careful plan or method : a clever stratagem b :the art of devising or employing plans or stratagems toward a goal

Oh, criminey. Now, I have to define stratagem.

1a : an artifice or trick in war for deceiving and outwitting the enemy b : a cleverly contrived trick or scheme for gaining an end

2: skill in ruses or trickery

Oh, jeez. That didn’t work like I planned. I disagree with Webster’s characterization of trickery and ruse because a strategy is none of that. It’s a plan with an outcome in mind.

So, which came first? Some would say strategy. But, that’s not always true is it? Very few businesses have a full-blown business plan, if any at all,  before they have their first customer.
You can conceptualize your company but you only really know if it’s a go when you start getting customers. Yet, implementation with no strategy is a recipe for disaster.

So, let’s call it a draw like the chicken and the egg. Both are tasty and work well together. Strategy and implementation do well together, too. And, they feed off of each other. Every time you implement something, you can refine your strategy. Writing this newsletter is a good example of learning as a I implement.

For instance, I wrote an article on editing and using wrong words and then didn’t listen my own advice. Another lesson was adding a table of contents at the top which I didn’t with my first version. Every time I implement, I’m thinking about my strategy of giving great, helpful information…of being a valued resource to readers. So, what’s your intention?

When You Develop A Local Lead Generation Strategy for Your Business, Ask Yourself These:

  • What do you want your customers to perceive you as?
  • What do you want to give them that they don’t know they need?
  • How do you plan to walk your customers through your sales process? What baby steps do they have to take and what’s the first baby step they can take with you?

If You Are Going To Implement and Engineer Backwards, Ask Yourself These:

  • What can I give that valuable to my clients or prospects?
  • What’s the best way to reach them?
  • Do I have a list that I can start communicating with right away?

Get cracking!