Facebook and Twitter Posts With Pizazz
Here’s what I see with so many small businesses using Facebook and Twitter. On Facebook and, especially, Twitter they post nothing but a steady beat of discount offers, article links to other sites, quotes from other people and tips with no personality. They are blowing it. Social media is the place to have a little “me, me, me” but these links, offers, quotes, etc., keep people at arm’s length. You have to inject yourself into the conversation, let reader’s know something personal about you. That’s what these are for…connection.
If you think of these forums like a dinner party then make sure you are a good guest. Good guests are engaged, contribute to the conversation, listen when others speak, reply to questions, give a small token of appreciation to the host and know when enough is enough. So, be a good dinner party guest on Twitter and Facebook.
So here’s the tip. Change the formula. Give your Facebook and Twitter postings pizazz. Instead of posting promotions only, add something personal or share an insight or talk about an annoyance. Your new posting formula is 3 or 4 personal points – your observations, a news story with a short intro from you on what it means to you, something that happened to you, a family/friends photo and caption. Talk about an idea that struck you or a funny observation or something that’s bugging you. Give your postings life by being personal. On posting # 4 or 5, then, and only then, you can post a promotion, discount offer, links and the like. And, you folks who are quoting lines from other people? You are boring me. Once in a while, it’s great. But, don’t you have a voice too?
Social media is all about being personal and giving a glimpse of your personality. If you turn up your pizazz by creating a personality and contributing to the social dialogue, your business will be rewarded.