I’m as much a diehard practitioner of perfection as anyone. I’ve got undone projects galore. I’m always on the lookout for salvation, the perfect to-do list, a faster way to do organize papers, the most perfect, perfect marketing method, etc. It’s EXHAUSTING.
Then, I read this from Mike Brooks’ article on Yahoo!Small Business’ website and I was freed.
Money loves speed
I love this statement. Coined by a long time friend of mine, I use it often.
What this means is that procrastination due to a desire for perfection is the enemy of action. And action is what breeds results.
Most people are so hung up on wanting to make whatever they are doing – a website, a blog post, a marketing piece – perfect that they never launch anything. Or it takes 10 times as long.
Mr. Brooks is right on. Frequently, I tell my clients to just start marketing. I will meet you where you are. It’s time to do that for myself. And, it’s time to take your local business’ marketing and just start executing.
If you have some things in place: products and/or services, know who your target or ideal clients are, a vivid vision of your business and what you want to do. You will also need to know what the results of your marketing might look like.
Then, get going. Choose 3-5 marketing methods and attack them.
- Offline Advertising
- Online Marketing
- Social Media
- Relationship marketing
- Structured networking groups
- Community marketing
- Public Relations
- Passive marketing
- Direct mail
Treat your marketing like a lab. Experiment. Review. Retool. Implement changes. Start getting sales.