One of the most frequent questions I get asked is “What kind of marketing do you do?” My response? The kind of marketing that makes sense for my client. It’s just marketing. Just marketing for your local small business’ success.
It’s so easy to be dazzled by buzzwords: social marketing, SEO, pay per click, email marketing, direct mail. Business owners fill their heads with information about Facebook and Google and newspaper specialty inserts and sports program ads and mobile search and on and on. I mean sometimes..it’s just EXHAUSTING.
Let’s clear it up. Those are communication channels for marketing, an array of ways to reach your prospects and clients. You’re ending up with your head on fire mostly because all the “advice” you’re getting isn’t taking into account the fundamentals. The medium and methods may have changed but these questions haven’t:
- Who is your client?
- What are their problems?
- And, how can you help them?
- How do you let them know you can help them?
- Where can you find them?
Answer those questions and you’re ready to market. While you’re lamenting over the perfect marketing method, you’re missing out on you’re real mission:
Find clients. Make money.
Frequently, I tell my clients to just start marketing. I will meet you where you are. That means it’s time to take your local business’ marketing and just start executing.
Mike Brooks advises at Business2Community website how foolish it is for small business owners to throw out the basic tenets of marketing in favor of “buzzword” marketing like social media marketing, Facebook marketing, content marketing.
“Money loves speed”
“I love this statement. Coined by a long time friend of mine, I use it often. What this means is that procrastination due to a desire for perfection is the enemy of action. And action is what breeds results. Most people are so hung up on wanting to make whatever they are doing – a website, a blog post, a marketing piece – perfect that they never launch anything. Or it takes 10 times as long.”
I’ve had a lot of success working with clients who had no logo, a bad website but a motivation to succeed. Succeed they did. You can, too!