Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information. That’s entirely possible. But, there are some things you can to do pull your blog into the boat and save yourself from drowning or getting lost at sea.
Why should you blog? For local businesses it’s a surprisingly good way of adding “juice” to your website. Google’s algorithm (the formula for delivering results) is constantly on the hunt for three things: 1) relevance, 2) freshness, and 3) connection. When you blog, you do all of those, making it far more likely that your business will turn up in the highly coveted organic results. Remember, Google wants be the go-to search engine so they give you results that really match your query. Then, the look for websites that are tended to. A blog shows that you tend your website without you constantly having to update your other pages. As far as connections go, the algorithm looks for social media connections and links. Comments go along ways to. See if you can solicit comments from some of your fans and remember to post your blog to your Facebook Fan Page.
In this infographic, that’s intended for new local business blogs, there’s great advice for both new and experienced bloggers to get discovered by Google. Of course, Google isn’t the only search engine but it’s used by 70% – 80% of all users. So it’s the 800-lb gorilla in the room. It cannot be ignored. Appealing to Google is the best way to juice up your blog.
Infographic by Digital Philippines