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Tag Archives: Small Business Marketing

A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later! Whenever I give a presentation on marketing, […]

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Launch Your Local Business’ Email Newsletter in 5 Steps

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The Reports of The Death of Email Newsletters Have Been Greatly Exaggerated Believe it or not, ezines, or email newsletters, are still an incredibly effective communication tool for local small businesses because of their in-depth material. I started my email newsletter a couple of years ago but it was a few years in the making. […]

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5 Reasons Millennials Aren’t Answering Your Phone Call | Inc.com

Honestly, one of the most annoying habits of my college-aged niece and my high school-aged nephews is their near refusal to answer the phone.  Texting seems to elicit better responses, albeit, sometimes not as much or as often as I’d like.  I know they’re actively in touch with their peers.  I guess I have to […]

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Is Your Business Ready for 2016?

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Take an honest assessment of where your business is today. Get out a piece of paper (or an electronic doc) and make note of what you need to: Start doing Stop doing Continue doing based on last year’s results. What’s not working in your marketing activities? Where are you dropping the ball with customers? How […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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Get It Together – Generate Cost-Effective Sales Leads By Integrating Your Marketing Efforts

Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts Definition of Integrated Marketing Communications from Wikipedia: 1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and […]

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Yellow Pages – So Not Over!

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Yellow  Pages – So Not Over!     Search Engine Land website recently  published an eye-opening article and confession from one of it’s bloggers who’s plotting the Yellow Pages’ imminent demise.  After a household emergency, he changed his mind, acknowledging there were times when a Yellow Pages ad made sense.  And, in fact, shares some […]

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Rule Number 3 – Target, Target, Target

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Rule Number 3- Target, Target, Target       If you’re a small business, you’re maybe wondering what the heck does a multi-billion dollar company have to do with me.  Yes, they have mega-budgets.  But, they are challenged with appealing to millions of people.  No small task.  You only have to find a few to […]

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Tracking Is Not Just For Big-Game Hunters

Tracking Is Not Just For Big-Game Hunters Yellow Pages or not Yellow Pages.  That’s the dilemma of most businesses today.  In my view, the one and only way to end the debate is to get a tracking number.  And, get one where they also record the calls.  Tracking phone numbers for online advertising and Yellow […]

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Getting Publicity for Your Local Event

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Getting Publicity for Your Community Events   Perhaps one of the most frustrating things about local media is getting their attention for your business when murder and mayhem are your competition. Even local, free newspapers who get tons and tons of advertising from their local businesses seem allergic to covering local business news. And, by […]

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