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Tag Archives: small business marketing ideas

A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later! Whenever I give a presentation on marketing, […]

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Is Your Business Ready for 2016?

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Take an honest assessment of where your business is today. Get out a piece of paper (or an electronic doc) and make note of what you need to: Start doing Stop doing Continue doing based on last year’s results. What’s not working in your marketing activities? Where are you dropping the ball with customers? How […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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7 Insider Timing Tips To Get Your Email Marketing Read

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  Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and inlcuding this fantastic info graphic on figuring out the timing of email delivery. Here are 7 takeaways from the article: 1) Find an email delivery resource that let’s […]

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