Call us  15-Minute Complementary Evaluation

Call 650-503-4570 Or email: admin@bullseyemarketing.com

Tag Archives: Local Marketing

A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later! Whenever I give a presentation on marketing, […]

Read More

Launch Your Local Business’ Email Newsletter in 5 Steps

Post Image

The Reports of The Death of Email Newsletters Have Been Greatly Exaggerated Believe it or not, ezines, or email newsletters, are still an incredibly effective communication tool for local small businesses because of their in-depth material. I started my email newsletter a couple of years ago but it was a few years in the making. […]

Read More

What Branding Really Is For Local Business

Post Image

When I was in college, I took ONE, count it ONE, philosophy class at the University of San Francisco because it was a graduation requirement.  Catholic Jesuit education prides itself on producing well-rounded students.  I certainly enjoyed the breadth of my education… just not philosophy. It’s really, really hard to grasp something I found so […]

Read More

It’s The Message, Not The Media, That Matters

Post Image

Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

Read More

120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

Post Image

Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

Read More

Get It Together – Generate Cost-Effective Sales Leads By Integrating Your Marketing Efforts

Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts Definition of Integrated Marketing Communications from Wikipedia: 1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and […]

Read More

Yellow Pages – So Not Over!

Post Image

Yellow  Pages – So Not Over!     Search Engine Land website recently  published an eye-opening article and confession from one of it’s bloggers who’s plotting the Yellow Pages’ imminent demise.  After a household emergency, he changed his mind, acknowledging there were times when a Yellow Pages ad made sense.  And, in fact, shares some […]

Read More

Rule Number 3 – Target, Target, Target

Post Image

Rule Number 3- Target, Target, Target       If you’re a small business, you’re maybe wondering what the heck does a multi-billion dollar company have to do with me.  Yes, they have mega-budgets.  But, they are challenged with appealing to millions of people.  No small task.  You only have to find a few to […]

Read More

Tracking Is Not Just For Big-Game Hunters

Tracking Is Not Just For Big-Game Hunters Yellow Pages or not Yellow Pages.  That’s the dilemma of most businesses today.  In my view, the one and only way to end the debate is to get a tracking number.  And, get one where they also record the calls.  Tracking phone numbers for online advertising and Yellow […]

Read More

Getting Publicity for Your Local Event

Post Image

Getting Publicity for Your Community Events   Perhaps one of the most frustrating things about local media is getting their attention for your business when murder and mayhem are your competition. Even local, free newspapers who get tons and tons of advertising from their local businesses seem allergic to covering local business news. And, by […]

Read More
Social Media Auto Publish Powered By : XYZScripts.com