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Tag Archives: Lead Generation Marketing

Launch Your Local Business’ Email Newsletter in 5 Steps

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The Reports of The Death of Email Newsletters Have Been Greatly Exaggerated Believe it or not, ezines, or email newsletters, are still an incredibly effective communication tool for local small businesses because of their in-depth material. I started my email newsletter a couple of years ago but it was a few years in the making. […]

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Is Your Business Ready for 2016?

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Take an honest assessment of where your business is today. Get out a piece of paper (or an electronic doc) and make note of what you need to: Start doing Stop doing Continue doing based on last year’s results. What’s not working in your marketing activities? Where are you dropping the ball with customers? How […]

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It’s The Message, Not The Media, That Matters

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Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

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120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

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Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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7 Insider Timing Tips To Get Your Email Marketing Read

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  Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and inlcuding this fantastic info graphic on figuring out the timing of email delivery. Here are 7 takeaways from the article: 1) Find an email delivery resource that let’s […]

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Get It Together – Generate Cost-Effective Sales Leads By Integrating Your Marketing Efforts

Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts Definition of Integrated Marketing Communications from Wikipedia: 1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and […]

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Yellow Pages – So Not Over!

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Yellow  Pages – So Not Over!     Search Engine Land website recently  published an eye-opening article and confession from one of it’s bloggers who’s plotting the Yellow Pages’ imminent demise.  After a household emergency, he changed his mind, acknowledging there were times when a Yellow Pages ad made sense.  And, in fact, shares some […]

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Rule Number 3 – Target, Target, Target

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Rule Number 3- Target, Target, Target       If you’re a small business, you’re maybe wondering what the heck does a multi-billion dollar company have to do with me.  Yes, they have mega-budgets.  But, they are challenged with appealing to millions of people.  No small task.  You only have to find a few to […]

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Tracking Is Not Just For Big-Game Hunters

Tracking Is Not Just For Big-Game Hunters Yellow Pages or not Yellow Pages.  That’s the dilemma of most businesses today.  In my view, the one and only way to end the debate is to get a tracking number.  And, get one where they also record the calls.  Tracking phone numbers for online advertising and Yellow […]

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