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Tag Archives: Internet Marketing

Launch Your Local Business’ Email Newsletter in 5 Steps

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The Reports of The Death of Email Newsletters Have Been Greatly Exaggerated Believe it or not, ezines, or email newsletters, are still an incredibly effective communication tool for local small businesses because of their in-depth material. I started my email newsletter a couple of years ago but it was a few years in the making. […]

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120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

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Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

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Get It Together – Generate Cost-Effective Sales Leads By Integrating Your Marketing Efforts

Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts Definition of Integrated Marketing Communications from Wikipedia: 1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and […]

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Yellow Pages – So Not Over!

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Yellow  Pages – So Not Over!     Search Engine Land website recently  published an eye-opening article and confession from one of it’s bloggers who’s plotting the Yellow Pages’ imminent demise.  After a household emergency, he changed his mind, acknowledging there were times when a Yellow Pages ad made sense.  And, in fact, shares some […]

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Tracking Is Not Just For Big-Game Hunters

Tracking Is Not Just For Big-Game Hunters Yellow Pages or not Yellow Pages.  That’s the dilemma of most businesses today.  In my view, the one and only way to end the debate is to get a tracking number.  And, get one where they also record the calls.  Tracking phone numbers for online advertising and Yellow […]

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The Product Can’t Sell Itself

The Product Can’t Sell Itself I will admit it…I love TV… and movies and pop culture.  You know how people say that they’re smarter not having watched TV or are more successful?   Well, I have a family and extended relatives loaded with lots of successful people including some millionaires and they love TV.  So, […]

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Facebook and Twitter Posts With Pizazz

Facebook and Twitter Posts With Pizazz Here’s what I see with so many small businesses using Facebook and Twitter.  On Facebook and, especially, Twitter they post nothing but a steady beat of  discount offers,  article links to other sites,  quotes from other people and tips with no personality.  They are blowing it. Social media is […]

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