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Tag Archives: branding

A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later! Whenever I give a presentation on marketing, […]

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What Branding Really Is For Local Business

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When I was in college, I took ONE, count it ONE, philosophy class at the University of San Francisco because it was a graduation requirement.  Catholic Jesuit education prides itself on producing well-rounded students.  I certainly enjoyed the breadth of my education… just not philosophy. It’s really, really hard to grasp something I found so […]

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