Who We ServeGet Your Message Out. Draw Clients In.

Who We Serve

• Does This Sound Like You? •

Simply stated…your business depends on building long-term, trusting, profitable client relationships. Building those relationships begins with you understanding your prospects requirements, educating them on the value of doing business with you and not someone else, and then delivering the best solution.

We work exclusively with small and medium-sized business selling products and services in a focused geography. In your business, you depend on clientele living or working within a short radius of your operations and your product or service requires more than a few minutes to explain. In fact, you often develop your working relationship based on designing semi-custom or fully customized solutions for your clients.

You are focused on selling products with value-added service or are a service-only business and are clearly distinct from other companies that have easy-to-understand, mass-merchandised physical products. You often uncover your buyer’s problem before your buyer is aware they have one. And, your buyer has to be convinced (or educated) that an intangible service will take care of the problem they’re experiencing.

Your business doesn’t rely on thousands of customers to be successful. Each one can represent a substantial income to you over the course of your relationship, even when their initial purchase is relatively low. For example, if a client spend $50 per month with you over 5 years, that client is worth $3,000. If they spend $2,000 four times in 10 years, they are worth $8,000. You understand the value in calculating prospective income from your clients.

• Are These Your Marketing Problems? •

Help! I’ve got too much on my plate. I can’t do all the selling AND the marketing AND the finance AND the management.

Business owners wear a lot of hats. If you’re also the technician providing the service then it’s a miracle that you accomplish so much. No one tells you all the juggling involved with running a business but it’s too late to turn back now.

Yikes, our sales are down. Is it my sales staff or do we have enough prospects?

Figuring out whether it’s a sales or marketing problem can be frustrating. Sometimes an owner or manager is too close to get a good perspective. Sometimes you need a fresh perspective and ideas for fixing sales downturns.

We turn over clientele every month so we need to replace them and grow at the same time. I feel like I can’t keep up with that.

Client attrition is normal in any business. Finding ways to replace clientele and get more business from existing clients can keep anyone up at night. Understanding what’s happening in your market and with your environment can help solve this predicament.

Our referrals are not always enough to keep us in business. We need some new faces.

Referrals are a goldmine for your company. If you’re getting a steady stream, pat yourself on the back. If you’re not it may be because you are new to your market, adding a new market niche, dealing with fluctuating business cycles or struggling to improve your referral flow. You have to create marketing when referrals aren’t appropriate.

I think I’m getting a bad response to our marketing. I’m not sure what’s wrong.

Response might seem tough to measure but sales might be an indication. With all the elements that go into marketing, breaking them down to find the problems can get maddening. Wrong message, wrong audience, wrong offer, wrong mailing list, wrong website, wrong keywords. Any one of those things can contribute to a stinker.

Sheesh! These advertising salespeople call me ALL the time. I don’t want to miss out but I don’t want to waste my money either.

Advertising salespeople aren’t bad people but they don’t always have your Big Picture in mind. They can be unaware of your budget and offer community-targeted media which isn’t always as inexpensive as people think.

Looking through my Google Analytics report gives me a headache. What am I even looking at?

Scads of reporting is available for online marketing. But, what numbers really matter and what can you do to adjust? Knowing what you’re looking at and what’s most important to your business it huge competitive advantage and alleviates worry.

• Might You Be Our Client? •

Clients working with us know that sharing sales and business financial information helps us plan, implement and measure outcomes better. They grasp that marketing involves both art and science. So, there’s some willingness to experiment to find the right formula. You recognize that sales come from the cumulative effects of marketing and that onesie, twosies ads or projects won’t succeed as much as a series of ongoing activities.

Our successful clients are looking for budget-friendly marketing solutions but not necessarily the cheapest…just effective. They recognize that a well-balanced marketing diet involves online and offline actions. Success also depends on availability to review proofs and provide input as needed.

Crucially, there’s a vital mindset that marketing alone may not solve what ails your company but it’s certainly worth taking a more professional view to see if there’s a cure. If this reflects you, please go to the Next Step.

Get Your Message Out. Draw Clients In.