Programs and Services

Getting the Word Out

• Marketing Programs and Services for Small and Medium Sized Businesses •

At Bullseye Marketing, our services focus on helping our clients find local and regional customers with small business online and offline advertising, particularly if you sell intangible, service-based products.  Our marketing services range from a single one-time project to monthly programs and coaching,  we work with you to  figure out what works, what doesn’t work, what’s missing and what you can use that you already have.  And, then we help you get where you need to go.    Our business is to ensure marketing you can be proud of no matter the size or delivery date of projects with solutions that fit most budgets.

• Our 5-step process for all marketing •

• Services •

Your Marketing Herdsman™ (Done For Your Marketing)

Are you a business owner who doesn’t need a full-time marketing manager because of headcount, budget limits or not enough work for a full-timer?
Or, are you a business owner who likes to hire out professional services like your accounting or computer maintenance? Then, that’s where we come in.
You’ll turn your marketing into targeted leads that you’ll turn into money-making customers.

You’re Hired, Now What?

Working in the  Your Marketing Herdsman™ program,  you’ll have the following:

• Experienced marketers focused exclusively on lead generation.
• Tools and techniques that turn your ideas and wish lists into completed projects.
• Work with your existing marketing resources to round-out or add to your current programs.

How Does It Work?

Here are the steps for working together:

1. Free Strategy Call
2. Analyze current materials and situation
3. Follow up call
4. Create mini plan of recommendations
5. Contract for short-term project
6. Re-evaluate progress and results
7. Rent us month-to-month or project-by-project with no penalties for terminating w/2 weeks notice

Your Marketing Cowhand™ (Do It Yourself Marketing)

Are you a DIY kind of business owner?  Maybe you have more time than money?   Maybe you want take us for a test drive?
When you are a DIY marketer, you have to figure out how to put all those ideas that you read about or learn in seminars into action.

You’re Hired, Now What?

With the Your Marketing Cowhand™ program, you’ll have the following:

• Coaching and advice to complete the details of your marketing; from message to completed event or materials.
• Provide you with materials and comprehensive check lists that pull your marketing together.
• Guidance on which marketing is right for your small/local business.

How Does It Work?

Here are the steps for working together:

We start with a 2-Hour Brainstorming Strategy Session and then create a Weekly Phone Coaching program.  We can review your materials and help you improve them where needed.

1. Free Strategy Call
2. Analyze current materials and situation
3. Follow up call
4. Create a Quarterly Coaching Plan – you commit to 90-days of bi-weekly 30-minute coaching calls
5. Monthly marketing formulas emailed to you to follow
6. Re-evaluate progress and results
7. Decide on next steps

• Programs •

Prospects Round Up™ (Find new business)

Lots of businesses develop websites, brochures, emails, promotional items, etc.  But what’s the point if you don’t know who or how to direct them to or what you want to have happen when they reach their target.  We help you discover who you want as a customer and, then, figure out what you have to do to reach them, get them to respond and turn lookers into customers.

You’re Hired, Now What?

With the Prospects Round Up™ program, you’ll have the following:

Prospects Round Up ™ Phase I

• Analyze current marketing
• Identify best prospects for your business
• Construct marketing lists

Prospects Round Up ™ Phase II

• Create short-term plans for business development
• Create marketing materials that connect including websites, direct mail, emails
• Create social media campaigns, ads and other new media marketing projects
• Learn simplified methods for tracking new prospects

How Does It Work?

1. Free Strategy Call
2. Analyze current materials and situation
3. Follow up call
4. Make recommendations
5. Contract for Phase I of Prospects Round Up™
6. Evaluate progress and results
7. Contract for Phase II of Prospects Round Up™

Client Cattle Drive™ (More business from current clients)

Returning customers and referrals are the lifeblood for any profitable company.  But, how does that happen, with what frequency and with what message should they be contacted.  And, how can they easily spread the message for you?  We’ll work with you to create marketing and referral programs targeted to your existing customers to turn returning customers into loyal customers and loyal customers in to evangelists.  Your loyal customers and evangelists reduce your need to constantly find new customers, reducing the expense of new customer acquisition.

You’re Hired, Now What?

We’ll work with you to create marketing and referral programs targeted to your existing customers to turn returning customers into loyal customers and loyal customers in to evangelists.  Your loyal customers and evangelists reduce your need to constantly find new customers, reducing the expense of new customer acquisition.

With the Client Cattle Drive™ program, you’ll have the following:

Client Cattle Drive ™ Phase I

• Identify your best clients
• Outline ways to get more referrals
• Create a mini plan of attack

Client Cattle Drive ™ Phase I

• Develop client-specific marketing tools
• Leverage your relationships in social media
• Grow programs and promotions that bring in more referrals
• Create exclusive benefits for clients

How Does It Work?

1. Free Strategy Call
2. Analyze current materials and situation
3. Follow up call
4. Make recommendations
5. Contract for Phase I of Client Cattle Drive™
6. Evaluate progress and results
7. Contract for Phase II of Client Cattle Drive™

Marketing Corral™ (Short-term projects)

The Marketing Corral consists of one-of-a-kind, fast-acting, or kickstart marketing programs and projects that push your business off of square one.  In the Corral, you have Roadmap Services, Fine Tuning and Promotional Marketing Materials categories to choose from. This is where you can begin to build changes that make a big difference.

You’re Hired, Now What?

With the Marketing Corral™ program, you’ll have the following:

• Jumpstart your lead generation a small, discreet program
• Create plans and promotions to guide your marketing
• Tweak or refine existing marketing to improve response

How Does It Work?

1. Free Strategy Call
2. Analyze current materials and situation
3. Follow up call
4. Create mini plan of recommendations
5. Contract for short-term project
6. Re-evaluate progress and results
7. Rent us month-to-month or project-by-project with no penalties for terminating w/2 weeks notice

Marketing Roadmap Services

Would you get in a car and not know where you’re going?  In order to get you pointed in the right direction, we offer roadmap planning services that create short-term and long-term results.

• 90-Day Jumpstart Marketing Plan
• Accelerated Marketing Materials Analysis and Planning
• Website Planning and Copywriting
• Media Planning and Purchasing
• Marketing Campaign Development
• Lead Generation Management – what to do when you get the leads
• Keyword Analysis and Generation
• Google Analytics Review and Assessment

Marketing Fine Tuning Services

Do you have feeling the prospects don’t “get you”?  Maybe it’s the wrong message, wrong prospects or not a marketing problem at all.

• Messaging Mastery
• Niche Targeting
• Marketing and Sales Alignment
• Budgets and Timeline Development

Promotional Marketing Materials

Every small business needs marketing materials to share with prospective clients, continue to market to them and develop relationships.  You need other types of marketing materials  to target to your existing clientele.

• Online materials – websites, landing pages, specialty websites, blogs, ezines, tweets, Facebook postings
• Printed materials  – articles, checklists, white papers, brochures, handouts, tradeshow banners, door hangers
• Direct mail – postcards, letters, lumpy mail
• Ad specialties – Post-Its, keychain flashlights, reusable grocery bags, coffee mugs
• Multimedia marketing – video, radio, TV advertising
• Social media – Facebook, Twitter, Linked In, Digg, Flickr

• Next Step: Contact Us•