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Marketing That Works for Your Local Small Business

Marketing That Works for Your Local Small Business

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One of the most frequent questions I get asked is “What kind of marketing do you do?”  My response?  The kind of marketing that makes sense for my client.  It’s just marketing.  Just marketing for your local small business’ success. It’s so easy to be dazzled by buzzwords: social marketing, SEO, pay per click, email […]

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What Branding Really Is For Local Business

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When I was in college, I took ONE, count it ONE, philosophy class at the University of San Francisco because it was a graduation requirement.  Catholic Jesuit education prides itself on producing well-rounded students.  I certainly enjoyed the breadth of my education… just not philosophy. It’s really, really hard to grasp something I found so […]

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Local Marketer Nails Her Marketing of Girl Scout Cookies

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Genius Local Marketing This is Danielle Lei.  Ms. Lei may be a future genius marketer.  Danielle, with her parents’ blessing, and her dad in tow, set up her table outside The Green Cross Medical Marijuana dispensary in San Francisco and sold 177 boxes of Girl Scout Cookies in TWO hours on Presidents’ Day.  Her mother […]

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Selling The Invisible – Book Review for Local Small Business Marketing

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A Loving Review of Selling The Invisible by Harry Beckwith A Field Guide to Modern Marketing An empty box. That’s what most of us sell. A service is like an empty box. Financial planning, insurance, marketing consulting, legal advice, medical services are examples of pure service where there’s nothing to touch, taste or smell. The […]

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Fun Headshots For Your Local Blog or Website in 60 Seconds or Less

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Whaat? I’m on the cover of Forbes? Oh, someday, I hope.  Nope, if you need a cool, fun headshot check out Pho.to and then,  the Funny section.  There are so many sections to easily retouch, enhance or create fun composed headshots for your local small business marketing. So many great choices for changing up your […]

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It’s The Message, Not The Media, That Matters

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Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

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What’s Their Sign? Dog Horoscopes Friday, Feb. 21, 2014

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This is my sister’s dog who I walk twice a week.  All boy and purebred Beagle.  Here’s his horoscope for today.  Yesterday, he played on the “Big Dog” side of the dog park.  He gets rolled…a lot by the big boys but he doesn’t mind.  Those you ignore him get barked at, incessantly.  He refuses […]

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120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

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Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

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Perfection Kills Marketing

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  I’m as much a diehard practitioner of perfection as anyone.  I’ve got undone projects galore.  I’m always on the lookout for salvation, the perfect to-do list, a faster way to do organize papers, the most perfect, perfect marketing method, etc.  It’s EXHAUSTING. Then, I read this from Mike Brooks’ article on Yahoo!Small Business’ website […]

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So What? How To Create Arousing Networking Introductions

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  Arousing Curiosity Well, the idea of an elevator pitch does seem cheesy these days. I guess you would say they’re networking introductions and conversation starters.  An elevator pitch may seem even out dated. But, it doesn’t remove the overwhelming need for you to have something to say about your business when asked. Introductions and […]

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