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A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

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The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later! Whenever I give a presentation on marketing, […]

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What Would You Do if Your Facebook Page Disappeared? | Constant Contact Blogs

An open envelope with the words Mailing List to illustrate a file of customers, readers, subscribers or recipients for your marketing message or communication

  On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it had vanished into thin air. Social Media Examiner is one of the best read and respected blogs on the Internet for social media. […]

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Launch Your Local Business’ Email Newsletter in 5 Steps

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The Reports of The Death of Email Newsletters Have Been Greatly Exaggerated Believe it or not, ezines, or email newsletters, are still an incredibly effective communication tool for local small businesses because of their in-depth material. I started my email newsletter a couple of years ago but it was a few years in the making. […]

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5 Reasons Millennials Aren’t Answering Your Phone Call | Inc.com

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Honestly, one of the most annoying habits of my college-aged niece and my high school-aged nephews is their near refusal to answer the phone.  Texting seems to elicit better responses, albeit, sometimes not as much or as often as I’d like.  I know they’re actively in touch with their peers.  I guess I have to […]

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Is Your Business Ready for 2016?

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Take an honest assessment of where your business is today. Get out a piece of paper (or an electronic doc) and make note of what you need to: Start doing Stop doing Continue doing based on last year’s results. What’s not working in your marketing activities? Where are you dropping the ball with customers? How […]

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The Loudest Consumers Don’t Always Represent the Majority

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Almost every company has its critics, and now they have access to social media and comment sections. Source: The Loudest Consumers Don’t Always Represent the Majority My clients and colleagues who are small business owners frequently whine to me about Yelp.  They feel bullied by Yelp and bullied by reviews.  Some even refuse to claim […]

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Marketing That Works for Your Local Small Business

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One of the most frequent questions I get asked is “What kind of marketing do you do?”  My response?  The kind of marketing that makes sense for my client.  It’s just marketing.  Just marketing for your local small business’ success. It’s so easy to be dazzled by buzzwords: social marketing, SEO, pay per click, email […]

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What Branding Really Is For Local Business

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When I was in college, I took ONE, count it ONE, philosophy class at the University of San Francisco because it was a graduation requirement.  Catholic Jesuit education prides itself on producing well-rounded students.  I certainly enjoyed the breadth of my education… just not philosophy. It’s really, really hard to grasp something I found so […]

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Local Marketer Nails Her Marketing of Girl Scout Cookies

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Genius Local Marketing This is Danielle Lei.  Ms. Lei may be a future genius marketer.  Danielle, with her parents’ blessing, and her dad in tow, set up her table outside The Green Cross Medical Marijuana dispensary in San Francisco and sold 177 boxes of Girl Scout Cookies in TWO hours on Presidents’ Day.  Her mother […]

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Selling The Invisible – Book Review for Local Small Business Marketing

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A Loving Review of Selling The Invisible by Harry Beckwith A Field Guide to Modern Marketing An empty box. That’s what most of us sell. A service is like an empty box. Financial planning, insurance, marketing consulting, legal advice, medical services are examples of pure service where there’s nothing to touch, taste or smell. The […]

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