Getting Publicity for Your Community Events
Perhaps one of the most frustrating things about local media is getting their attention for your business when murder and mayhem are your competition. Even local, free newspapers who get tons and tons of advertising from their local businesses seem allergic to covering local business news. And, by the way, publishing information on stock market performance, mergers and acquisitions, etc. is not business news. It’s financial news.
Whoo, off that rant. Back to the point. Community events are a wonderful way to connect with your surrounding community, support the charity of your choice and get foot traffic to your location from unexpected sources. And, your local media outlet is much, much more likely to want to cover a holiday-themed charitable event like this one:
PORT ST. LUCIE — Security Self Storage of Port St. Lucie is hosting an “Eggstravaganza” to benefit the Fort Pierce and Port St. Lucie Divisions of the Boys & Girls Club.
“We are delighted to invite the community to support the important work of the Boys & Girls Club,” said Stephen Block, president of Security Self Storage. “In addition to hosting the event, we are donating $5 for every newly rented storage unit during the month of April to the Boys & Girls Club. With great food, games, activities, and prizes, this will be a wonderful day for the family.”
The event will be held on March 20 from 10:30 a.m. to 2:30 p.m. and is free and open to the public. Registration begins at 10 a.m. and the event will take place at 501 N.W. Business Center Drive, Port St. Lucie, FL 34986.
Suggested ages for the event are 5 to 12 years old. Food will be provided by Little Ceasar’s Pizza and activities include a slide/bounce house, pictures with the Easter Bunny, face painting, arts & crafts and games and prizes. The Grand Prize is four spring training tickets for the New York Mets.
Over at PRNewswire.com, they have their PRToolkit, a special site devoted to publicity and public relations (PR)news releases for small businesses and entrepreneurs. It’ll teach you how to create a simply composed news release that will garner you attention.
One thing I’d say that would have improved this event itself, and making a stronger story, is that offering just a $5 donation to the Boys and Girls club in April for units rented makes Security Self Storage look stingy. They’d have been better off making the donation throughout 2010 when anyone mentions the Eggstravaganza event or Boys and Girls club. Not knowing their rents, $5 seems pretty low. Perhaps they could offer a $250 donation at a minimum and or a $5 donation per unit up to a certain amount, whichever is greater. Then, when the end of the year came, low and behold, ANOTHER press opportunity for them.
Overall, this is a captivating idea for a community event. Just make sure that your event enhances your reputation and goodwill. And, make sure that you and your charity both benefit from your event.