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Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts

Definition of Integrated Marketing Communications from Wikipedia:

1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialog with them. 3) IMC includes the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program in order to maximize the impact on end users at a minimal cost.4) This integration affects all firm’s business-to-business, marketing channel, customer-focused, and internally directed communications.

Integrated marketing communication…boring, uninspired, jargony. It might even win a Silicon Valley Goobelydegook award.

But, I just can’t whiz past it or ignore it because integrated marketing such an important conceptfor your small business marketing.   It means your various marketing efforts and media channelssupport one another and are intended to create a relationship with prospects.  Media channels include social media, advertising, public relations, online and website marketing, networking, etc.

Branding Can’t Stand Alone

Many marketing folks talk about “branding” or “brand value” as if were some separate arm of marketing.  There’s no such separation.  In marketing, “branding” is simply the experience or perception that customers have of you and your product/service and it comes from all the points that you touch your customer.

In small business, you can’t do branding alone.  You have limited resources and budgets to accomplish a lot.    So, generating leads is the most important outcome for your marketing.  You really have to do double-duty with what you’ve got.  That’s why integrating your all your marketing efforts, media channels, offline and online marketing, is essential and cost-effective. You’ll breath a little easier when you have your marketing tied together.

7 Ideas for  Integrated Marketing:

  • Facebook and Twitter badges on your website, on your business card or any printed ads.
  • Website address in your Yellow Pages, newspaper and printed ads
  • Have an event that supports your favorite charity where you can do a joint press release or story to promote the event.
  • Announce your marketing event at your next networking event
  • Hand out cards or send emails to your customers and prospects asking them to “Like” you on Facebook” and review you on “Yelp”
  • Promote your webinar on your Facebook and Twitter postings, in your newsletter and on your blog.