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7 Insider Timing Tips To Get Your Email Marketing Read

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  Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and inlcuding this fantastic info graphic on figuring out the timing of email delivery. Here are 7 takeaways from the article: 1) Find an email delivery resource that let’s […]

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5 Hot Marketing Trends To Incorporate Into Your Small Business for 2012

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Curated (Borrowed) YouTube Video Channel On Your Website Video is highly prized by the Google Algorithm (the secret formula that helps people find your website.) BUT…you don’t have to create your own videos to be visible. Create your own YouTube channel and hunt for how-to videos created by others, and related to your business, to […]

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Think First or Do First? Local Marketing Strategy

Strategy and Implementation – A Tasty Combination Should you think first or do first? Which came first? Strategy or implementation? Let me define strategy. Webster’s dictionary says:  2 a : a careful plan or method : a clever stratagem b :the art of devising or employing plans or stratagems toward a goal Oh, criminey. Now, […]

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Get It Together – Generate Cost-Effective Sales Leads By Integrating Your Marketing Efforts

Get It Together  – Generate Cost-Effective  Sales Leads By Integrating Your Marketing Efforts Definition of Integrated Marketing Communications from Wikipedia: 1) Integrated marketing communications (IMC) is a process for managing customer relationships that drive brand value primarily through communication efforts. 2) Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and […]

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Yellow Pages – So Not Over!

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Yellow  Pages – So Not Over!     Search Engine Land website recently  published an eye-opening article and confession from one of it’s bloggers who’s plotting the Yellow Pages’ imminent demise.  After a household emergency, he changed his mind, acknowledging there were times when a Yellow Pages ad made sense.  And, in fact, shares some […]

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Rule Number 3 – Target, Target, Target

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Rule Number 3- Target, Target, Target       If you’re a small business, you’re maybe wondering what the heck does a multi-billion dollar company have to do with me.  Yes, they have mega-budgets.  But, they are challenged with appealing to millions of people.  No small task.  You only have to find a few to […]

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Tracking Is Not Just For Big-Game Hunters

Tracking Is Not Just For Big-Game Hunters Yellow Pages or not Yellow Pages.  That’s the dilemma of most businesses today.  In my view, the one and only way to end the debate is to get a tracking number.  And, get one where they also record the calls.  Tracking phone numbers for online advertising and Yellow […]

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Getting Publicity for Your Local Event

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Getting Publicity for Your Community Events   Perhaps one of the most frustrating things about local media is getting their attention for your business when murder and mayhem are your competition. Even local, free newspapers who get tons and tons of advertising from their local businesses seem allergic to covering local business news. And, by […]

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The Product Can’t Sell Itself

The Product Can’t Sell Itself I will admit it…I love TV… and movies and pop culture.  You know how people say that they’re smarter not having watched TV or are more successful?   Well, I have a family and extended relatives loaded with lots of successful people including some millionaires and they love TV.  So, […]

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Facebook and Twitter Posts With Pizazz

Facebook and Twitter Posts With Pizazz Here’s what I see with so many small businesses using Facebook and Twitter.  On Facebook and, especially, Twitter they post nothing but a steady beat of  discount offers,  article links to other sites,  quotes from other people and tips with no personality.  They are blowing it. Social media is […]

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