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It’s The Message, Not The Media, That Matters

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Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

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What’s Their Sign? Dog Horoscopes Friday, Feb. 21, 2014

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This is my sister’s dog who I walk twice a week.  All boy and purebred Beagle.  Here’s his horoscope for today.  Yesterday, he played on the “Big Dog” side of the dog park.  He gets rolled…a lot by the big boys but he doesn’t mind.  Those you ignore him get barked at, incessantly.  He refuses […]

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120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

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Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

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Perfection Kills Marketing

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  I’m as much a diehard practitioner of perfection as anyone.  I’ve got undone projects galore.  I’m always on the lookout for salvation, the perfect to-do list, a faster way to do organize papers, the most perfect, perfect marketing method, etc.  It’s EXHAUSTING. Then, I read this from Mike Brooks’ article on Yahoo!Small Business’ website […]

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So What? How To Create Arousing Networking Introductions

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  Arousing Curiosity Well, the idea of an elevator pitch does seem cheesy these days. I guess you would say they’re networking introductions and conversation starters.  An elevator pitch may seem even out dated. But, it doesn’t remove the overwhelming need for you to have something to say about your business when asked. Introductions and […]

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Create Your Small Business Blogging Plan in 30 Seconds or Less

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  I’ve been trying to plot out my blogging plan for ages.  I have articles and ebooks on 100 Ways to Create Blog Content, Guest Posting for Success, etc.  Blah, blah, blah.  Once again, I’m always drinking from the firehose and stumbling around looking for direction.  It’s pretty maddening sometimes. Then, today, the heavens opened […]

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Super Bowl 2014: Don’t Be Afraid To Be Different

    Super Bowl 2014 ended on a high for Seattle and a low for Denver.  Peyton Manning is a class act and Seahawks long-suffering fans ended their championship drought. Some advertisers also ended the day in agony.  Others danced for joy.   They all ran big budget commercials throughout the game that could make or […]

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Offline Marketing Still Gets Customers

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    Shortest way to customers?  Face to face marketing.  Read how: Shockingly,  the solution for finding new customers quickly these days ISN’T social media.   Customers for local businesses are staring them in the face…literally.  The people who’ll become your client are usually standing across from you at a networking event, are sitting next […]

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Create Impactful Marketing With One Key Ingredient

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Action-Packed Marketing – How A Call To Action Is the Most Important Marketing Ingredient! Every year, I spend the day before Thanksgiving preparing my world-famous mashed potatoes. Well, at least they’re famous in my family! The key ingredient in the potatoes is salt. In the cooking world, salt is the beginning and end of ingredients. […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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