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The Loudest Consumers Don’t Always Represent the Majority

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Almost every company has its critics, and now they have access to social media and comment sections. Source: The Loudest Consumers Don’t Always Represent the Majority My clients and colleagues who are small business owners frequently whine to me about Yelp.  They feel bullied by Yelp and bullied by reviews.  Some even refuse to claim […]

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It’s The Message, Not The Media, That Matters

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Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

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120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

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Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

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Perfection Kills Marketing

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  I’m as much a diehard practitioner of perfection as anyone.  I’ve got undone projects galore.  I’m always on the lookout for salvation, the perfect to-do list, a faster way to do organize papers, the most perfect, perfect marketing method, etc.  It’s EXHAUSTING. Then, I read this from Mike Brooks’ article on Yahoo!Small Business’ website […]

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Create Your Small Business Blogging Plan in 30 Seconds or Less

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  I’ve been trying to plot out my blogging plan for ages.  I have articles and ebooks on 100 Ways to Create Blog Content, Guest Posting for Success, etc.  Blah, blah, blah.  Once again, I’m always drinking from the firehose and stumbling around looking for direction.  It’s pretty maddening sometimes. Then, today, the heavens opened […]

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If At First You Don’t Succeed…

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If at first you don’t succeed, try, try again.  Isn’t that what your mom and dad told you? I could probably retire if I had a $1 for every time I heard that growing up.  It came with an eyeroll from the kids and a smug look from my dad, the main culprit of quotes. […]

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Offline Marketing Still Gets Customers

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    Shortest way to customers?  Face to face marketing.  Read how: Shockingly,  the solution for finding new customers quickly these days ISN’T social media.   Customers for local businesses are staring them in the face…literally.  The people who’ll become your client are usually standing across from you at a networking event, are sitting next […]

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Create Impactful Marketing With One Key Ingredient

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Action-Packed Marketing – How A Call To Action Is the Most Important Marketing Ingredient! Every year, I spend the day before Thanksgiving preparing my world-famous mashed potatoes. Well, at least they’re famous in my family! The key ingredient in the potatoes is salt. In the cooking world, salt is the beginning and end of ingredients. […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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7 Insider Timing Tips To Get Your Email Marketing Read

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  Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and inlcuding this fantastic info graphic on figuring out the timing of email delivery. Here are 7 takeaways from the article: 1) Find an email delivery resource that let’s […]

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