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The Loudest Consumers Don’t Always Represent the Majority

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Almost every company has its critics, and now they have access to social media and comment sections. Source: The Loudest Consumers Don’t Always Represent the Majority My clients and colleagues who are small business owners frequently whine to me about Yelp.  They feel bullied by Yelp and bullied by reviews.  Some even refuse to claim […]

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It’s The Message, Not The Media, That Matters

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Message Is Not The Media A Great Local Marketing Messaging Cuts Across All Media Channels It’s tempting with all the new marketing channels created by the Internet to get caught up in the hype of the latest and greatest toy.  Facebook, Twitter, StumbleUpon, Pinterest, Reddit, Instagram, SnapChat seem like huge engines to get your local […]

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120 Ways To Get Readers To Your Local Business Blog. Juice It Up!

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Given the explosion of blogs and bloggers, you probably think you’re going to get lost in a churning sea of information.  That’s entirely possible.  But, there are some things you can to do pull your blog into the boat and save yourself from drowning or  getting lost at sea. Why should you blog?  For local […]

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If At First You Don’t Succeed…

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If at first you don’t succeed, try, try again.  Isn’t that what your mom and dad told you? I could probably retire if I had a $1 for every time I heard that growing up.  It came with an eyeroll from the kids and a smug look from my dad, the main culprit of quotes. […]

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Offline Marketing Still Gets Customers

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    Shortest way to customers?  Face to face marketing.  Read how: Shockingly,  the solution for finding new customers quickly these days ISN’T social media.   Customers for local businesses are staring them in the face…literally.  The people who’ll become your client are usually standing across from you at a networking event, are sitting next […]

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Create Impactful Marketing With One Key Ingredient

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Action-Packed Marketing – How A Call To Action Is the Most Important Marketing Ingredient! Every year, I spend the day before Thanksgiving preparing my world-famous mashed potatoes. Well, at least they’re famous in my family! The key ingredient in the potatoes is salt. In the cooking world, salt is the beginning and end of ingredients. […]

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Are You The Networker From Hell?

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  Have you ever attended a networking event where someone just went up and shoved a business card or flyer in your hand? I had a guy at a chamber mixer start talking to me about freestanding saunas and telling me that I should have one, that it was only $6,000 to buy one and […]

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