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A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later!

The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years Later! Whenever I give a presentation on marketing, […]

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The Loudest Consumers Don’t Always Represent the Majority

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Almost every company has its critics, and now they have access to social media and comment sections. Source: The Loudest Consumers Don’t Always Represent the Majority My clients and colleagues who are small business owners frequently whine to me about Yelp.  They feel bullied by Yelp and bullied by reviews.  Some even refuse to claim […]

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What Branding Really Is For Local Business

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When I was in college, I took ONE, count it ONE, philosophy class at the University of San Francisco because it was a graduation requirement.  Catholic Jesuit education prides itself on producing well-rounded students.  I certainly enjoyed the breadth of my education… just not philosophy. It’s really, really hard to grasp something I found so […]

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Super Bowl 2014: Don’t Be Afraid To Be Different

    Super Bowl 2014 ended on a high for Seattle and a low for Denver.  Peyton Manning is a class act and Seahawks long-suffering fans ended their championship drought. Some advertisers also ended the day in agony.  Others danced for joy.   They all ran big budget commercials throughout the game that could make or […]

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If At First You Don’t Succeed…

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If at first you don’t succeed, try, try again.  Isn’t that what your mom and dad told you? I could probably retire if I had a $1 for every time I heard that growing up.  It came with an eyeroll from the kids and a smug look from my dad, the main culprit of quotes. […]

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Offline Marketing Still Gets Customers

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    Shortest way to customers?  Face to face marketing.  Read how: Shockingly,  the solution for finding new customers quickly these days ISN’T social media.   Customers for local businesses are staring them in the face…literally.  The people who’ll become your client are usually standing across from you at a networking event, are sitting next […]

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