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7 Insider Timing Tips To Get Your Email Marketing Read

 

Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and inlcuding this fantastic info graphic on figuring out the timing of email delivery.

Here are 7 takeaways from the article:

1) Find an email delivery resource that let’s you deliver the email based on where the recipient is. For instance, it’s good to deliver an email at 9am but if you launch it at 9am EST then it’s 6am PST and those Hawaiians are snoozing away at 3am HST.

2) Sending an email too late in the day means that it gets stale because the vast majority are opened within an hour of being sent. The longer it sits, the less likely the reader opens it or even finds it.

3) The peak opening hours are between 9am and 4pm with the highest opening time around 3pm.

4) Thursday is the best date followed very closely by Wednesday.

5) HOWEVER, know who your target recipient is helps determine the best time and day of the week for you. The perfect example is that at 6am on any cable news station Monday thru Friday, you’ll see ads for accounting firms and other services you’ll never see at 3pm. The appeal is to early-rising executives. That’s good context for your email delivery time and date.

6) Make sure you have your email in recipient’s boxes at least 1 hour prior to peak open times.

7) And, then, there’s this.  Scott Stratten, author of UnMarketing posted this yesterday:

Breaking research: the best time to post to your blog is when you have something useful to say. Not “Tuesday”. Not “weekly”. When you have something that is worth the interruption to your readers day to say “You need to know this.” not “I’ve been told frequency is good!”. Respect their inbox. Respect their feeds.

It’s not specifically about email newsletters but I took to heart to mean you can better connect with readers when you send them something of value and meaning to you.

Below is my cool pictograph that I borrowed with the do’s and don’ts of email marketing.  Sums it up beautifully.

 


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4 Responses so far.

  1. Hiromi says:

    Great info! I should remember 8am and 3pm!

  2. Thank you for this wonderful article on Email Marketing! I love your blog post/infographic on the do’s and dont’s of email marketing. It’s so clear and easy to understand! I have to agree with you that Thursdays and Wednesdays are great days to send newsletters – I have also found that Saturdays and Sundays are great too because readers have much more time to read through them. Also, I love the fact that MailChimp, Contstant Contact, AWeber gives you the ability to send out Newsletters by time zones.

  3. Lisa says:

    I do email marketing and it is correct that you have to keep track of time and day when an email has to be sent out.

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