by Anne Kenney | Dec 14, 2015 | Branding for Small Business
The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years...
by Anne Kenney | Dec 14, 2015 | Branding for Small Business
The building of a brand icon “When Andy Warhol wanted a shape to represent mass culture, he drew the [Coca Cola] bottle and when Volkswagen wanted to celebrate the shape of the Beatle, they compare… Source: A Brand Icon: Coke Bottle Still in Great Shape 100 Years...
by Anne Kenney | Nov 22, 2015 | Small Business Marketing
On November 8th, Social Media Examiner’s Facebook Page — with over 380,000 fans — disappeared. For 36 hours, no one could quite figure what had happened to it or why it had vanished into thin air. Social Media Examiner is one of the best read and respected...
by Anne Kenney | Nov 22, 2015 | Small Business Marketing
The Reports of The Death of Email Newsletters Have Been Greatly Exaggerated Believe it or not, ezines, or email newsletters, are still an incredibly effective communication tool for local small businesses because of their in-depth material. I started my email...
by Anne Kenney | Nov 17, 2015 | Small Business Marketing
Honestly, one of the most annoying habits of my college-aged niece and my high school-aged nephews is their near refusal to answer the phone. Texting seems to elicit better responses, albeit, sometimes not as much or as often as I’d like. I know they’re actively in...
by Anne Kenney | Nov 4, 2015 | Small Business Marketing
Take an honest assessment of where your business is today. Get out a piece of paper (or an electronic doc) and make note of what you need to: Start doing Stop doing Continue doing based on last year’s results. What’s not working in your marketing activities? Where are...
by Anne Kenney | Nov 2, 2015 | Branding for Small Business, Client Attraction, Small business lead generation, Small Business Marketing
Almost every company has its critics, and now they have access to social media and comment sections. Source: The Loudest Consumers Don’t Always Represent the Majority My clients and colleagues who are small business owners frequently whine to me about Yelp. ...
by Anne Kenney | Jan 13, 2015 | Small Business Marketing
One of the most frequent questions I get asked is “What kind of marketing do you do?” My response? The kind of marketing that makes sense for my client. It’s just marketing. Just marketing for your local small business’ success. It’s...
by Anne Kenney | Mar 1, 2014 | Branding for Small Business, Small Business Marketing
When I was in college, I took ONE, count it ONE, philosophy class at the University of San Francisco because it was a graduation requirement. Catholic Jesuit education prides itself on producing well-rounded students. I certainly enjoyed the breadth of my...
by Anne Kenney | Feb 28, 2014 | Small Business Marketing
Genius Local Marketing This is Danielle Lei. Ms. Lei may be a future genius marketer. Danielle, with her parents’ blessing, and her dad in tow, set up her table outside The Green Cross Medical Marijuana dispensary in San Francisco and sold 177 boxes of Girl...
